A new perspective opens new possibilities.

When a decision, a relationship, or a turning point in your life gets confusing, Focal Shift helps you see it clearly — simply by talking it through.

How would you like to start?

WHAT FOCAL SHIFT DOES

What if it's not what you think?
Bringing clarity

Everyone gives you answers. Focal Shift® helps you find the right question. The one no one asks, the one that changes everything, the one that reveals the problem was never where you thought it was.

What people bring here often sounds like this:

  • “I need to make a decision, and I’ve been putting it off for six months.”
  • “Everything looks fine on paper, and yet something’s off.”
  • “Every call with my mother ends the same way.”

How it works

  • You talk. No need to prepare or sort out your thoughts first. You start from wherever you are.
  • The perspective shifts — once the situation is understood. No advice right off the bat. Then you can see where things are stuck, often not where you were looking.
  • What shifts gets checked. “I feel better” isn’t enough — it’s too easy to say just to wrap up a conversation politely. What counts is what still holds afterward.
  • You leave with your own words. Not a plan, not homework: a way of putting it that’s yours — which is why it stays with you.

It isn’t coaching, therapy, or consulting:
it’s a precise outside perspective that reveals what being too close makes invisible.

This way of looking applies to every situation — including the most specific ones: the questions athletes eventually ask, or the feeling of being good at everything, master of nothing.

You don’t need a clearly defined problem, or a serious one. It’s enough that something is taking up space in your life, and that you want to see it clearly.

You choose what works for you. Several formats exist, depending on your rhythm and what the situation calls for.

Individual sessions

Short, direct, effective conversations, by phone or on Zoom.
We go straight to what matters: understanding what is blocking, naming what is missing, and opening a new perspective.
These are exchanges that move, question, and clarify quickly.

AI Advisor

It is also possible to work with the AI Advisor, which guides you with the same approach, autonomously.

This format allows you to:

  • work at your own pace,
  • explore a situation without an appointment,
  • clarify a question when it appears,
  • prepare or extend an ongoing piece of work.

A structured space to reflect, at your own pace, when you need it.

Learn more...

Every format in detail is on the Pricing page.

IN PRACTICE

Shifting the view to widen reality.
How Focal Shift works

ABOUT ME

Sometimes, a single question changes everything.
About me

Twelve years in banking IT in Geneva, then more than twenty years of one-to-one work, independently since 2005.
Very different worlds, but always the same role: being the one who sees what others don’t see yet.

More about Steven De Jong

Discovery call

30 minutes · Free

A first conversation to see if this work can help. No commitment.

Book a call

Individual session

45 minutes · €120

A direct conversation to clarify a specific situation, by phone or video call.

Learn more

AI Advisor

From €10

The same approach, as a written conversation with an AI, at your own pace.

Learn more

All formats and pricing →

FORMATS & PRICING

A new perspective can transform an entire life.
Formats and prices

LET'S STAY IN TOUCH

A question, a specific request?

Write directly: you’ll get a personal reply.

FAQ

Questions are part of the path.
What exactly is Focal Shift?

Focal Shift is not coaching, therapy, or consulting: it is a precise outside perspective that reveals what being too close makes invisible.

When everything feels tangled, when questions go round in circles, or when complexity blurs your vision, Focal Shift helps you see what is really happening.

Is it coaching or therapy?

Neither.

The work is not about training you toward a goal, nor about treating: it is about making a situation readable, through a shift in perspective. It is an outside view that reveals what being too close makes invisible.

How do I get started?

Two entry points, depending on what suits you:

  • A free 30-minute discovery call with Steven De Jong, with no commitment.
  • The AI Advisor, on your own, from €10 via credit packs.
How is the AI Advisor different from ChatGPT?

The AI Advisor does not try to do "more": it tries to do what is right.

From start to finish, you stay on one thing — your situation — within a deliberately narrow frame, until it becomes clear. Details are on the AI Advisor page.

How much does it cost?

The 30-minute discovery call is free.

A 45-minute individual session is €120. The AI Advisor works with credit packs, from €10.

Every format in detail is on the Pricing page.

Do I need a "real problem" to contact Focal Shift?

No.

The most common opening line is: "Actually, I am not sure what to bring up." That vagueness is often a sign that something needs attention. The starting point is wherever you are.

To go further: who Focal Shift is for.

LATEST ARTICLES

Situations, seen differently.

Featured

What you don't see.

Behind every Focal Shift® question lie eleven families of perspectives, from linguistics to systems theory. You'll never see them. That's the point.

Recover what?

You slept, you got away, you stopped. Still running on empty. What if the problem isn't how much rest you get, but a question nobody ever asks?

It's not the situation, it's the mix

You can't stand someone your coworker gets along with just fine. The person hasn't changed. What changes is the mix, and the mix isn't yours alone.

All articles →

For coaches, therapists, trainers, and companies: Focal Shift Studio is coming in late 2026. Create your own guidance chatbot, no technical skills required.

+33 6 60 25 35 18

Aix-en-Provence region, France

contact@focalshift.eu

Focal Shift AI assistant