Focal Shift Studio

Create your own guidance chatbot, no technical skills required.

In preparation — launching 2026

The principle

You are a coach, a therapist, a trainer. The way you guide people is the result of years of practice: your perspective, your questions, your points of vigilance. Focal Shift Studio lets you create a chatbot that guides the way you do — in your field, with your posture.

You describe your practice in your own words, in natural language. The platform converts that expertise into a calibrated chatbot, ready to support your clients between two sessions, outside your availability, or ahead of a first appointment.

Just as an Internet service provider made the web accessible without knowing anything about networks, Focal Shift Studio makes guidance chatbots accessible without knowing anything about AI.

A proven foundation, your expertise on top

One principle underpins every chatbot created on Studio, and it is not negotiable: no coaching, no therapy, no consulting. The work always focuses on a relationship — the relationship to the body, to commitment, to a decision, to whatever creates tension. This is the Focal Shift frame: the problem is never in the thing itself, it is in the relationship to the thing.

Every chatbot created on Focal Shift Studio runs on the architecture behind the Focal Shift AI Advisor: a conversation structured in phases — exploration, mapping, verification, closure — so that every exchange leads somewhere. Automated quality control that evaluates each response. Built-in safeguards: no diagnosis, no prescription, crisis detection. A knowledge base that grounds the chatbot in your field.

This methodological layer draws on more than twelve disciplines — attachment theory, systemic approach, ACT, narrative approach, the Palo Alto school, neuroscience, mindfulness, coaching, research in sport and art. Your chatbot applies none of these methods in particular: it draws on what they reveal about the relationship.

You have none of this to build. You bring what only you know: your practice.

Who it is for

First, independent practitioners — coaches, therapists, facilitators, trainers — who want to extend their guidance beyond sessions.

Then, organizations — HR, training, practitioner networks — who want to offer a structured guidance space to their teams or members.

A European architecture

Focal Shift Studio is independent of the underlying AI model. The architecture is designed in line with the European AI Act, with the option to run on European models. Your data and your clients' data are processed within a framework you control.

The offer is in preparation

Launch is planned for 2026. If you want to be part of it — as a pilot practitioner, as a partner, or simply to stay informed — let's talk.